GlaxoSmithKline (GSK) is committed to assisting pharmacy teams with the self care agenda through a multi-avenue campaign with the aim of sustaining a shift in the behaviours of the nation – getting people to think pharmacy first and help to reduce unnecessary visits to the GP and A&E in the long term, the company explains. Among other strategies, GSK is supporting softer skills training to support healthcare professionals in delivering consultations to patients during the Covid-19 pandemic, and changing its social media strategy to tailor its content to the needs of healthcare professionals. In addition, the GSK Health Partner Portal provides access to downloadable Covid-19 support toolkits, training and point of sale ordering. 

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